Privacy Browse


Who We Are

Safeway Systems Ltd (‘we’ or ‘us’ or ‘our’) gather and process your personal information in accordance with this privacy notice and in compliance with the relevant data protection Regulation and law. This notice provides you with the necessary information regarding your rights and obligations, and explains how, why and when we collect and process your personal data. We act as data controller in respect of your personal data and are responsible for your personal data.

Safeway Systems Ltd registered office is at 27 Old Gloucester Street, London, WC1N 3AX; we are a company registered in England and Wales under company number 10897590.

Our Appointed Person for the organisation is Yvonne Aldridge, and can be contacted at our registered address or directly via email or by telephone +44 (0)7488340569

Information That We Collect

Safeway Systems Ltd processes your personal information to meet our legal, statutory and contractual obligations and to provide you with our products and services. We will never collect any unnecessary personal data from you and do not process your information in any way, other than already specified in this notice.

The personal data that we collect from you is: –

  • Name
  • Business Email
  • Work Address
  • Work Telephone Number
  • Job role/title
  • Business Mobile Telephone Number
  • Skype Address
  • Technical information, including your internet protocol (IP) address and browser type/version on the devices you use to access our website.
  • Information from credit reference agencies, if we request a credit check as part of your commercial relationship with us.

We collect information in the below ways: –

  • Online form via our website
  • From our social media sites
  • Account opening form
  • By telephone
  • By e-mail

The data will remain within the jurisdiction of the EEA and any countries with an adequacy agreement, when leaving our website any links are for businesses with whom we have no responsibility and who have their own privacy policies/notices.

How We Use Your Personal Data (Lawful Basis for Processing)

Safeway Systems Ltd takes your privacy very seriously and will never disclose, share or sell your data without your consent, unless required to do so by law. We only retain your data for as long as is necessary and for the purposes specified in this notice. Where you have consented to us providing you with promotional offers and marketing, you are free to withdraw consent at any time. 

The purposes and reasons for processing your personal data are detailed below: –

  • We collect your personal data in the performance of a contract or to provide a service and to ensure that orders are completed and can be sent out to your preferred address
  • To respond to queries and complaints, under legitimate interest so that any issues/concerns/complaints can be addressed in a timely manner and resolved to the satisfaction of both parties.
  • To protect our premises, assets and partners from crime, we operate CCTV systems which record images for security. We do this on the basis of legitimate interests of customers, suppliers and employees in order to provide a safe and secure environment.
  • To send you relevant, personalised communications by e-mail and via Mailchimp, in relation to updates, offers, services and products. We’ll do this on the basis of legitimate interest for both customers and suppliers and that the products/services that we are communicating to you are of relevant interest to your business.
  • Technical Information including your IP address to administer, protect and improve our website to delivery appropriate content. We’ll do this on the basis of legitimate interest to keep our website up to date and ensure that our marketing strategy is communicated.
  • Information from our social media sites to enable us to respond to any communication, under legitimate interest.
  • Information about you from credit referencing  agencies, to determine your capability to carry out a commercial contract with you, supply our products and services and to manage our payment risks, this is done on the basis of legitimate interest to ensure prompt payment.

Your Rights

You have the right to access any personal information that Safeway Systems Ltd processes about you and to request information about: –

  • What personal data we hold about you
  • The purposes of the processing
  • The categories of personal data concerned
  • The recipients to whom the personal data has/will be disclosed
  • How long we intend to store your personal data for
  • If we did not collect the data directly form you, information about the source

If you believe that we hold any incomplete or inaccurate data about you, you have the right to ask us to correct and/or complete the information and we will strive to update/correct it as quickly as possible; unless there is a valid reason for not doing so, at which point you will be notified.

You also have the right to request erasure of your personal data or to restrict processing in accordance with data protection laws, as well as to object to any direct marketing from us and to be informed about any automated decision-making that we use.

If we receive a request from you to exercise any of the above rights, we may ask you to verify your identity before acting on the relevant request; this is to ensure that your data is protected and kept secure.

Sharing and Disclosing Your Personal Information

We do not share or disclose any of your personal information without your consent, other than for the purposes specified in this notice or where there is a legal requirement. Safeway Systems Ltd uses third-parties to provide the below services and business functions, however all processors acting on our behalf only process your data in accordance with instructions from us and comply fully with this privacy notice, the data protection laws and any other appropriate confidentiality and security measures.

Examples of the kind of third parties we work with are:

  • IT companies who support our website and other business systems
  • Operational companies and suppliers such as delivery couriers
  • Direct Marketing companies who help us manage our electronic communications with you
  • Credit reference agencies and debt collection companies
  • Security and CCTV monitoring providers
  • Professional advisers, including lawyers, accountants and insurers as required, to enable them to effectively advise us.
Consequences of Not Providing Your Data

You are not obligated to provide your personal information to Safeway Systems Ltd, however, as this information is required for us to provide you with our services, deliver your products and for legitimate interests, we will not be able to offer some of our products or services without it.

How Long We Keep Your Data

Safeway Systems Ltd only ever retains personal information for as long as is necessary and we have strict review and retention policies in place to meet these obligations. We are required under UK tax law to keep your basic personal data (name, business address, contact details) for a minimum of 6 years after which time it will be destroyed.

Where you have consented to us using your details for direct marketing, this consent cannot be everlasting and you can withdraw your consent at any time.

Promotions & Offers

Occasionally, Safeway Systems Ltd would like to contact you with details of the products, offers, services, competitions, newsletter and promotions that we provide. As a customer or supplier of Safeway Systems Ltd we may contact you via direct marketing, under legitimate interest, you have the right to modify or withdraw your consent at any time by using the opt-out/subscribe options or by contacting Safeway Systems Ltd directly.

Lodging A Complaint

Safeway Systems Ltd only processes your personal information in compliance with this privacy notice and in accordance with the relevant data protection laws. If, however you wish to raise a complaint regarding the processing of your personal data or are unsatisfied with how we have handled your information, you have the right to lodge a complaint with the supervisory authority.

Safeway Systems Ltd

FAO. Yvonne Aldridge, Safeway Systems Ltd, 27 Old Gloucester Street, London. WC1N 3AX

Information Commissioners Office

Wycliffe House
Water Lane

Tel: 0303 123 1113 (local rate) or 01625 545 745 if you prefer to use a national rate number

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